Placemaking · Brand Strategy · Marketing Leadership
I help land developers and real estate teams build the brand into the community: through placemaking, partnerships that add revenue, and a story that investors, buyers, tenants and neighbors can all believe. Senior experience, scaled to your project, from first idea to a thriving place.
How I Help Developers
I build the brand into the community: the amenities, signage, events and gathering places that make a development feel like somewhere.
I find and structure the strategic partnerships that add revenue or stretch the marketing budget, from sponsors and cause partners to agent and vendor programs.
I connect with the people who will live in or visit the place, and with the investors, neighbors and press whose support a project depends on.
Your marketing department, or the senior leader your team needs. With no team, I create the work myself. With one, I lead it and speak for marketing with architects, site managers and investors.
Proof
From a former dairy farm to a town square where people still gather two decades on.
Read the case study →A 52-acre mixed-use village on a former dairy farm that fit no existing category: not a mall, not a strip center. It needed to become part of people’s daily lives.
Local depth over broad reach, signature traditions like the Fourth of July parade and tree lighting, and a Habitat for Humanity holiday partnership, with marketing as the liaison to architects, site managers and investors.
An ICSC Maxi Award nomination, coverage from The Charlotte Observer to Chain Store Age, and traditions people still gather for.
More places and brands
Opening a Gulf Coast destination in a market still recovering from Hurricane Katrina.
From one Greenville office to four markets across the Carolinas, with 100+ agents telling one story.
A new North Carolina homebuilding division, taken from concept to market-ready.
ExperienceBrand and marketing for 3 destination resorts, 1 urban regional mall, 3 mixed-use retail centers, 6 large corporations, multiple residential communities, 1 marina and 1 entertainment complex.
Experience, equipped
I put a career of development experience to work with modern tools: AI-supported research, content workflows and analytics that let a lean team produce more, stay on brand and move at the pace a project demands. The judgment is mine. The tools make it faster.
Market and competitor research · Drafts, collateral and social calendars · Websites and landing pages · Reporting and analytics · Brand standards that keep AI-assisted work on brand
The Thinking Behind the Work
Every interaction shapes perception, perception becomes memory, and memory becomes loyalty. That idea runs through every development I have marketed, and through my book, Every Touchpoint. About the book
Insights
Six lessons from Birkdale Village and The Wharf on turning a development into a place.
In a volatile market, readiness beats more noise. What a steady hand actually changes.
How to put AI to work in your marketing without losing the voice that makes it yours.
About
I have led marketing for town squares, destination resorts, mixed-use centers, a marina and luxury real estate marques, and I am the author of Every Touchpoint. Today I bring that experience, and modern tools, to developers who want their projects understood and loved. I work from Greenville, South Carolina, on site or remotely.
Let's Talk
I'd love to hear about your project, whether it's on the drawing board or already under way.
Start a conversation