Work With Me
I partner with brands, developers, and leaders navigating a moment where the tools are new but the goal is ancient: to be chosen, remembered, and returned to. Together we design the touchpoint strategy — the deliberate moments across the customer journey — that keeps people feeling seen even as AI reshapes how you reach them.
Ways to Work Together
We audit the moments across your customer journey and redesign the ones that matter — so people don't just move through a transaction, they feel something and come back.
Turning developments into places people belong. From master-planned communities to mixed-use districts, I help build the rituals, events, and details that give a place a soul — the work behind Birkdale Village and The Wharf.
A seasoned marketing leader on your team without the full-time hire. As a fractional CMO, I bring steady strategy, judgment, and a steady hand for founders and leaders navigating a period of change.
Keynotes and workshops on presence, brand, and the human edge in an AI world — for audiences and organizations, including the Urban Land Institute (ULI).
Why Me
For twenty-five years I've designed the small, deliberate moments that turn a transaction into a relationship and a place into a community. I've also lived the kind of upheaval my clients face, and rebuilt from the ground up. So when the tools change — a new technology, a new market, a story that no longer fits — I'm not speaking from theory. I know how to find the thread that holds when everything else is moving.
Selected Work
A former dairy farm reimagined as a town square where families still gather two decades on.
Designing a waterfront destination that feels like it was always there.
Building a luxury brand people trust with the things that matter most.
Tell me what you're building, and where it's headed. I'll tell you where the human moments are hiding.